Georgia Governor Brian Kemp inauguration launches bid for Senate
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This commentary is written by opinion columnist Adam Van Brimmer.
For Brian Kemp, this week’s inauguration marked his last – as Georgia’s governor, but likely not of his political career.
A term limit prevents him from leading the state beyond 2026 and will force him to seek another office. As Kemp delivered a predictable inaugural address Thursday morning, full of references to “keeping his foot on the gas,” putting “Georgians first” and at least on Bible verse, this observer kept returning to one question.
What’s next for him? U.S. Senate in 2026? The White House in 2028? And how will his future political aspirations influence how he governs over the next four years?
Kemp offered too few hints during the inauguration. The speech was devoid of partisan rhetoric beyond passing shots at federal government bureaucracy. He made no mention of culture war issues. He declined to lay out any sort of legacy initiative, as previous second-term governors, including criminal justice reform champion Nathan Deal, have.
Kemp’s stated priorities are “safe streets, good schools and good-paying jobs” and he’s “focused on growing Georgia, not growing government.” What political mechanisms Kemp employs to achieve those goals will be tied to which office he hopes to hold next.
Kemp sworn in:Governor promises tax return, education funding, development
What makes Kemp such a good politician?
Kemp plays politics like a master does chess – always several moves ahead. He’s demonstrated a shrewdness over the last five years that runs contrary to his simple country boy persona, and he’s built a brand as a next generation conservative.
He’s done so with the unwitting help of former President Donald Trump, who excommunicated Kemp for not aiding and abetting the 2020 election fraud lie. Trump’s contempt for Kemp freed the governor to carve out his own political identity where he can be a pro-business champion one day and a culture warrior the next without having to show fealty to the mahārāja of Mar-a-lago.
Given the widespread public Trump fatigue and the general ineptness of current Democrat leaders, Kemp is well-positioned for a higher-profile post. His remarks about Washington, D.C. in the inauguration speech sounded like a premise for future talking points that might relate to how Kemp could bring his proven leadership skills on the state level to a federal office – Oval or otherwise.
Unlike others Republicans aspiring to higher office – think Florida Gov. Ron DeSantis – Kemp is maneuvering for the future cautiously. He senses Georgians’ focus on the economy and knows he has momentum from a string of economic development wins, such as EV plants planned near Savannah and Athens.
He spoke Thursday of intending “for Georgia to be recognized as the electric mobility capital of America” by the end of this second term. Assuming Hyundai and Rivian are building EVs in our state as planned by the 2026 election, he’ll have met that goal and tens of thousands of Georgians will be earning a good living in that sector.
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What approach will Kemp use to run for next office?
Economic success, especially jobs and wages, broaden the voting base and make politicians less reliant on social policy positions. In 2018, Kemp ran on a litany of culture warrior issues, from abortion to gun rights to immigration ahead of the 2022 election, he pushed through legislation to appease Trump loyalists, such as voting reform and transgender limitations.
But during the campaign, he promised little on wedge issues that matter most to the deeply partisan. He doesn’t have to deliver on pledges that are only popular with the Republican base – and he doesn’t have to answer for that type of agenda should he elect to run on a national ticket.
He can weigh which polarizing issues to take on over the next four years and embrace only those that help his brand. That’s invaluable right now, as more Republicans push back against Trumpism and the party tweaks its identity to appeal more broadly to the electorate.
More from Van Brimmer:Stacey Abrams is a two-time election loser in Georgia. Is her political career over?
Much has been made over the last five years about a Georgia political superstar one day running for president. As Kemp took the governor’s of office again Thursday, we moved closer to that reality – just with Kemp as that candidate, not Democratic darling Stacey Abrams.
Whether Kemp serves in the U.S. Senate first is the only question. His would-be opponent, Sen. Jon Ossoff, attended Thursday’s inauguration and listened closely to Kemp’s remarks.
Behind the stoneface, though, he must have been thinking about the formidable opponent before him. And whether Kemp’s next inauguration would be for the office Ossoff currently holds.
Contact Van Brimmer at av*********@sa*********.com .
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